How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 22.06.2025 14:56
Perception
Good marketing is doing this well.
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
Place
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Gina Ortiz Jones, a Progressive, Is Elected San Antonio’s Mayor - The New York Times
Processes
Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
The LAX/Metro Transit Center is opening today—here’s what you need to know - Time Out